Qualitative


•    Qualitative research – i.e., research that uses focus groups and/or in depth interviews as the methodology – is exploratory in nature and is best used to gain insights into end-user behavior, discover underlying motivations that influence behavior, and test communications concepts, etc.

•    JMRN moderators, who facilitate these discussion groups and interviews, are all native-Japanese professionals with over 10 years of experience in our core specialty segments.