•    Using a combination of secondary research supported by either qualitative or quantitative research (or both), JMRN can serve as a valuable extension of your internal PR and/or marketing department to produce industry “thought leadership” papers.

•    Such position papers are an effective way for companies to leverage in new areas by positioning them as the “thought leader” with key stakeholder groups in a given topic area.  Often, such pieces are launched with a press event/luncheon to announce the publication, along with follow-up to generate news stories.  At minimum, strategic dissemination of the publication to key stakeholder groups is typically organized, but it could also be done as part of a workshop series, depending upon client objectives.

•    JMRN can produce your thought leadership piece from conception through to printed publication, or work only on the research component of the project, allowing your internal resources to be maximized.