JMRN Insights Briefing

15/10/2007
Japan's Changing Consumer
Drivers of Change for Luxury Brands

The Nikkei Weekly

28/11/2011
Fashion, cosmetics, grooming aren’t markets just for women anymore
Men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success.

24/10/2011
One way or another, Japanese still love their luxury brands
Luxury brands make up one of the most interesting of all consumer product segments in Japan.

12/9/2011
Dark days could lead to dawn of Japanese entrepreneurship
The Global Entrepreneurship Monitor, or GEM has pointed out that in "2000-2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst the world’s leading nations."

8/8/2011
In today’s world, reputations hinge on information security
Two recent high-profile data breaches – at Sony Corp. and U.S. marketing firm Epsilon – have once again highlighted the critical importance of information security.

11/7/2011
Consumers seeking "three S's" as sweltering temperatures set in
In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term marketing success – or failure. This year...

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