Innovation Workshops


In keeping with our philosophy of providing new and innovative ways of looking at the Japanese market and consumer mindset via highly customized qualitative methodologies, JMRN introduced its Innovation Workshops© in 2004.

These customized Innovation Workshops© apply JMRN's qualitative know-how to client marketing challenges by combining market data and client internal knowledge, thus enabling clients to harness the intellectual capital that exists within every company . . . and unleash powerful new insights into product and service development, as well as communications and positioning.

JMRN’s Innovation Workshops© have empowered clients to refine and strengthen marketing strategies and execution in the banking, insurance, automotive and branded luxury goods industries.

Every JMRN Innovation Workshop© is designed to meet specific client needs.  However, several key ways in which these results-oriented workshops can be utilized include:

•    As an effective method of examining “new” trends or market situations, and synthesizing among diverse departments within the company as to how best the company can leverage on these factors;
•    As a natural follow-on to a research project (i.e., half- or full-day workshop to present and review key findings from the research, and as a team “ideate” further as to how to fully utilize results); and
•    As a dynamic stand-alone exercise to address a specific marketing challenge (i.e., increasing sales of a particular product line, expanding brand awareness, etc.).

JMRN has also utilized Innovation Workshop© techniques within companies as part of their annual strategic planning process.  Specifically, JMRN has conducted one-day workshops in which market data was presented and reviewed, followed by consensus-building of critical factors affecting the business, as well as key strategies for the coming year.

Since every JMRN Innovation Workshop© is bespoke, please contact JMRN president Debbie Howard directly to discuss your specific objectives and requirements.