Secondary


•    Secondary research – i.e., based on published materials such as magazines, newspapers, and government and private reports – is used to gain information about market entry / market overview, product feasibility, product repositioning, new product development, monitoring of competitor activities and forecasting consumer trends.

•    Secondary research is often used as a “phase 1” step to support the development of the qualitative or quantitative research design.  JMRN is a member of the Japan Management Association’s Marketing Data Bank (MDB), which contains the largest volume of Japanese-language market research publications in the world.