•    Using a customized combination of the aforementioned methodologies, JMRN can assist your team in developing the concrete parameters of your brand.

•    As part of launching or re-launching a brand, companies often require a multi-step process that involves consumer qualitative research, followed by internal brainstorming and concept refinement, followed by further consumer evaluation of the refined concept, and finally, development of a “brand book” that outlines brand communications parameters going forward.