Japan is the hottest consumer lab in the world for consumer connectivity. Despite the brutal recession of recent years, Japanese online sales are thriving, having increased by 17% annually since 2005. By 2015, Japan’s online retail market is projected to grow as large as US$ 70 billion.

However, the contours of Japan’s online universe are not like any other in the world. Today, in addition to rapid sales growth, consumers’ online social and commercial behavior has evolved as much as the devices and applications they use.

In order to provide inspiration to foreign companies in developing their digital marketing strategies, JMRN is partnering with quantitative research specialists Carter Associates to produce a powerful multi-client study addressing Japan’s evolving Internet space, with a particular focus upon social media and m/commerce.

View full news release PDF here.

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Scheduled for Summer 2011, and designed to help subscribers optimize their digital marketing strategies, this three-phase secondary, qualitative and quantitative study will allow subscribers to take advantage of this powerful research in a cost-effective manner.

To receive a comprehensive outline of this study or further information regarding JMRN’s research services and strategy consulting, please contact Dave Perry, Project Coordinator – dperry@jmrn.com, tel: 03-5464-1990.