In keeping with our philosophy of providing new and innovative ways of looking at the Japanese market and consumer mindset via highly customized qualitative methodologies, JMRN introduced its Innovation Workshops© in 2004.
These customized Innovation Workshops© apply JMRN's qualitative know-how to client marketing challenges by combining market data and client internal knowledge, thus enabling clients to harness the intellectual capital that exists at every company . . . and unleash powerful new insights into product and service development, as well as communications and positioning.
JMRN’s Innovation Workshops© have empowered clients to refine and strengthen marketing strategies and execution in the banking, insurance and automotive industries.
Every JMRN Innovation Workshop© is designed to meet specific client needs. However, several key ways in which these results-oriented workshops can be utilized include:
• As an effective method of examining “new” trends or market situations, and synthesizing among diverse departments within the company as to how best the company can leverage on these factors;
• As a natural follow-on to a research project (i.e., half- or full-day workshop to present and review key findings from the research, and as a team, “ideate” further as to how to fully utilize results); and
• As a dynamic stand-alone exercise to address a specific marketing challenge (i.e., increasing sales of a particular product line, expanding brand awareness, etc.).
JMRN has also utilized Innovation Workshop© techniques within companies as part of their annual strategic planning process. Specifically, JMRN has conducted one-day workshops in which market data was presented and reviewed, followed by consensus-building of critical factors affecting the business, as well as key strategies for the coming year.
Since every JMRN Innovation Workshop© is bespoke, please contact JMRN president Debbie Howard directly to discuss your specific objectives and requirements.
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