| Key Staff Profiles
Debbie Howard, President
dhoward@jmrn.com
Debbie has lived and worked in Japan for 23 years. Prior to founding JMRN, she
worked for four years as Research Coordinator for INFOPLAN, the marketing research
division of McCann-Erickson Hakuhodo, where she handled major consumer research
accounts. Debbie attended the Graduate Business School at Georgia State University
after graduating from the University of South Carolina, and has a over 30-year
career overall in marketing and communications. Although her passion to achieve
success as a female entrepreneur in Japan consumes much of her time both in and
away from the office, Debbie can usually be found during one of her infrequent
days off engaged in her other passion -- golf. Having played some of the most
challenging courses in Asia, Australia and the U.S., Debbie finds the game to
be a paradigm for success in Japan with its prerequisites of form, focus and
commitment -- seasoned, of course, with a little luck and occasional swearing.
Debbie served as president of the American Chamber of Commerce in Japan (ACCJ)
in 2004 and 2005, chairman in 2006 and 2007, and continues to serve as ACCJ President
Emeritus. (click
here to view an online interview with Debbie Howard).
A. Robert Deter, Managing Director
rdeter@jmrn.com
Bob has 20 years of experience in Japan and an over 30-year career in marketing
and information services. Besides developing and maintaining online information
retrieval systems indispensable to JMRN, he is instrumental in ensuring quality
at all stages of the research process from methodology design through final report
output. Bob's long time interest in IT hardware and software solutions consumes
much of his time both during and after office hours. However, his leisure activities
suggest a very different personality. Specifically, Bob is an avid fan of Harley
Davidson motorcycles, and structures many of his vacations around participating
in cross-country touring events in the U.S. and Asia. He also enjoys dangerous
game hunting and has most recently returned from a successful buffalo hunt in
Australia's Northern Territory. In Japan, however, Bob shoots only with his Hasselblad,
and his photography is well known among the local expatriate community. A graduate
of Clemson University, he has been with JMRN since 1989.
Tomomi Yamaguchi, Senior Project Coordinator
tyamaguchi@jmrn.com
Talk about culture shock! When Yamaguchi-san first stepped off the train in Wollongong,
Australia, she found a rural community much different than the western suburbs
of Tokyo where she grew up. Not only was this college town much smaller than
she expected, it was a Sunday and the downtown shopping district around the station
was shuttered tight. At 170cm in height -- a full head and shoulders taller than
most young Japanese women -- she was accustomed to standing out in a crowd in
Japan, but she never felt so visible as when she walked down deserted Crown Street
toward the university dormitory she would call home for the next four years.
But Yamaguchi-san soon discovered the natives were friendly, and she quickly
settled into her marketing curriculum. Athletic as well, Yamaguchi-san not surprisingly
played center for her school basketball team, and became a regular on the surfing
scene at Wollogong's beaches. After returning to Japan and joining JMRN, she
has since gravitated to the thrills of snowboarding in the "Japan Alps." We've
also discovered she has a reserved side to her personality, as it turns out she
is quite an aficionado of the piano.
Keiko Yokoyama, Project Coordinator
kyokoyama@jmrn.com
Yokoyama-san put herself through school working as a waitress in some of Tokyo's
swankiest restaurants, and initially aspired to a career in the food and beverage
industry. After graduating from college in Tokyo with a degree in European culture,
she headed to the U.K. to study hospitality management in earnest. However, she
quickly learned that "hospitality" is synonymous with "customer satisfaction," and
that marketing skills were integral to that effect. So, she switched her focus
to marketing while attending classes at Thamesbury University, after which she
eventually found her way back to Tokyo -- and a new home with JMRN. Yokoyama-san
also apparently learned something about "customer satisfaction" while in London,
as she has turned out to be one of JMRN's most popular employees among our clients.
In her free time, she spends as much time outdoors as she can -- crushing opponents
mercilessly on the tennis courts during the warmer months, while winter weekends
are frequently spent snowboarding at one of Japan's world-class ski resorts.
When the weather is simply just too hot or too cold to venture outside, though,
she is a regular fixture at the billiard table in a local British theme pub.
Rack 'em!
Erica Adams, Project Coordinator
eadams@jmrn.com
Living and working in Tokyo is a big change for Erica, who grew up in a small
farming town (population 1,000 and shrinking) in rural Pennsylvania. When visiting
Japan for the first time as a college student, Erica was overwhelmed by all of
the cultural differences and that initial culture shock provided the motivation
to stay in Japan until she felt comfortable with the Japanese language and culture.
Now, after living in various locations in Japan for over a period of approximately
five years, she still finds new surprises everyday. While this is Erica's first
time to live in Tokyo, she has had many interesting experiences living in the
Japanese countryside, including escorting Japanese junior high school students
on a study tour of Ghana, co-producing a touring charity musical of foreigners
performing in the local of dialect of Kochi Prefecture, and performing with a
Japanese drum (wadaiko) team for three years. Before joining JMRN, Erica worked
in a public relations office at a large private university in Kyoto, where she
honed her marketing and project management skills and discovered that marketing
research is great way to learn much more in depth information about Japan. Working
at JMRN should be an excellent chance for Erica to satisfy her curiosity about
what makes Japanese people tick and gain insight into the "Japanese mind."
Mari Nomoto, Project Coordinator
mnomoto@jmrn.com
The daughter of a globetrotting diplomat, Mari is no stranger to foreign cultures.
Born in China, schooled in the US and now back home in Japan with her new "family" at
JMRN, Mari is excited about her indoctrination into the real world of international
marketing and market research. Is she up to the challenge? Well, she certainly
couldn't be better equipped for it. Case in point: Even though she had a very
strong interest in studying Chinese, Mari suddenly found herself faced with shifting
gears to study English after her father was transferred to Seattle, Washington.
She admits to "freaking out" during her first few days in English class, but
was adamant to succeed -- and succeed she did. With her English skills perfected,
she enrolled at Lewis & Clark College in Portland, Oregon where she graduated
with a degree in International Affairs. Despite her intense dedication to learning
new languages and graduating from college, Mari has also found time to indulge
in a variety of extracurricular interests. An accomplished pianist, Mari was
naturally intrigued by the concept of learning about new cultures through music
and dance. An international themed event she attended in college introduced her
to hula, which has since become an obsession with her. Her affinity for junk
food of all types (especially "really" greasy hamburgers), as well as for Oregon's
broad selection of microbrewed beers, may not be the diet of world class hula
dancers, but it sure contributes to making Mari a unique and spirited addition
to JMRNfs diversely talented staff.
Yumiko Nishigawa, Lead Moderator
(Branded Luxury Goods, Healthcare, Financial Products)
ynishigawa@jmrn.com
Unlike most Japanese moderators who rarely diverge from a fixed focus group discussion
script, Nishigawa-san actively utilizes personification, collage building, brand
mapping and associative imaging in her moderation techniques. She is not only
well-versed in a wide range of product/service categories, but also skilled in
terms of her ability to "connect" with a variety of respondent types, including
homemakers, working females, middle to older-aged males and, importantly, both
girls and boys of the younger generations. A graduate of Tokyo's Gakushuin University,
Nishigawa-san has been working with JMRN for over ten years as lead focus group
moderator, and has conducted over 900 focus groups since becoming a full-time
moderator in 1995. Along with JMRN president Debbie Howard, she has also co-authored
the ESOMAR presentation titled, "West Meets East: Considerations in Conducting
Meaningful 'Global Template' Research in the Japanese Market."
Yukio Ohira, Lead Moderator
(IT, Website Usability, Pharmaceuticals, Financial Products))
yohira@jmrn.com
A graduate of Tokyo's prestigious Keio University with a degree in Western history,
Ohira-san has been working in market research for more than 20 years. In fact,
he first met JMRN president Debbie Howard when they both embarked on careers
in market research at McCann Erickson Hakuhodo in the early 1980s. Driven by "a
desire to understand all things," Ohira-san's perpetual inquisitiveness and natural
analytical skills soon led him to moderate focus groups on a full-time basis.
Since 1993, Ohira-san has conducted more than 1,000 groups and in-depth B2B interviews
on a variety of topics ranging from digital technology and pharmaceuticals to
carpets and Chilean wines. Certified as an Affiliated Financial Planner (AFP)
by the Japan Association for Financial Planners and an avid online trader, Ohira-san
is especially well suited to conduct research about Japan's financial sector
-- currently one of the most dynamic areas of deregulation in Japan. Besides
spending much of his free time "wheeling and dealing" online, Ohira-san is an
avid game player and game developer. Having recently completed the development
of an educational investment-related board game called Happy Investor, he has
now turned his attention toward Venturo -- a board game for young adults that
he hopes will both stimulate and encourage their entrepreneurial skills.
Employment Opportunities
JMRN offers young men and women an exceptional career opportunity to develop
valuable business skills, marketing experience and professional confidence within
today's rapidly evolving global marketing environment. However, there is no "free
lunch." In return, JMRN requires its employees to be unselfishly motivated and
proactively committed toward achieving personal performance excellence in service
to our multinational clientele. Other minimum requirements for employment consideration
include a 4-year degree from an accredited university, advanced communication
skills in both Japanese and English, proficiency with MS Office (Word, PowerPoint
and Excel) and a willingness to commit to a minimum 3-year employment contract
with 1-year at intern status. Previous working experience in a marketing discipline
is desirable, but not required.Candidates meeting these requirements and interested
in working at JMRN are invited to read the following gRegarding the Handling
of Personal Informationh and, upon agreement, submit their resumes in Japanese
and English to JMRNfs managing director, A. Robert Deter, either by post or email(rdeter@jmrn.com).
Regarding the Handling of Personal Information
- Purpose of Use
JMRN acquires the personal information of prospective employees within the scope necessary for making hiring selections. In order to relay the date of the interview and the results of hiring decisions, JMRN may contact prospective employees through telephone or email.
- Consignment and Release of Personal Information
JMRN shall not consign submitted personal information to a third party, nor release it, without the prior consent of the individual.
- Optional Nature of Submitted Personal Information
Submitting personal information to JMRN is optional; however, in the event that information necessary for selection (education background, employment history, etc.) is not provided, JMRN may not be able to make relevant decisions regarding hiring, etc.
- Returning Resumes
In the case that the prospective employee is not hired, JMRN shall return the resume upon request. If no such request is made, JMRN shall keep the resume on file for two weeks from the day the decision was announced, and then take responsibility for discarding it.
- Right to Request
Disclosure, etc. of Personal Information
Prospective employees have the right to make requests for disclosure, corrections,
etc. (corrections, additions and deletions), suspension of use, etc. (suspension
of use, erasures, suspension of release to a third party), regarding the personal
information registered at JMRN. However, evaluation information at the time of
the hiring selection and information that has had its storage period expire falls
outside of the information available for disclosure.
Point of Contact for Inquiries
Chief Privacy Officer: Tomomi Yamaguchi
Telephone: 03 5464-1990
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