Japan's Progressive Qualitative Market Research Specialists It wasn't easy establishing a new kind of market research company in Japan. But we listened to our prospective clients, we studied our competitors, we took a long look at the way things were being done, and the way things could be done better. That was 20 years ago.
Take a look at us today and what will you see? You'll see proven capabilities and innovative methodologies for qualitative research that provide new ways of looking at the Japanese market and understanding the Japanese mind. Everything customized and centric to each client's specific needs - not just to make you more competitive, but to put you a step ahead of your competition.
American owned and operated, we are the only market research company in Japan that specializes in providing both consumer-level and industry-level qualitative research services, with a special expertise in consumer financial products, luxury branded goods, healthcare and pharmaceuticals, and IT (including e-commerce and website usability).
JMRN is a Privacy-Mark qualified company, awarded for compliance with Japanese privacy laws and the safeguarding of personal information.
I'm Debbie Howard, president of JMRN. Thank you for visiting our website.
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If you think qualitative market research is one of those things that is nice to have but not really necessary ...
In keeping with our philosophy of providing new and innovative ways of looking at the Japanese market...
20/7/2010Despite Economic Doldrums, Digital Opportunities AboundSeveral recent successes by both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital world.
14/6/2010Japan May be Slow to Change but its Market has Clearly EvolvedThe anniversary of my arrival in Japan 25 years ago approaches auspiciously this year on June 25, and I can’t help but reflect on some of the key changes since 1985.
10/5/2010Other Nations May be Hotter, but Japan Still Offers Big OpportunityAfter years of being billed as "the world’s second-largest economy," it appears that 2010 may be the year in which Japan’s economy is officially surpassed by China’s. However, Japan remains important as a proving ground for other Asian markets.
5/4/2010Want to See Innovation in Action? Look at Evolving Drugstore SectorJapan may be a long way from the 24-hour drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create "new types of drugstores" shows that innovation is alive and well.
1/3/2010Changes in Distribution Channels Linked to Craving for ConvenienceWalking through Takashimaya Co.'s department store in Tokyo's Nihombashi district last week, I was impressed by its grandeur, efficient staff and presentation of luxury brands. However, I also noted its "emptiness" in terms of number of customers.
