Japan's Progressive Qualitative Market Research Specialists

It wasn't easy establishing a new kind of market research company in Japan.  But we listened to our prospective clients, we studied our competitors, we took a long look at the way things were being done, and the way things could be done better.  That was 20 years ago.

Take a look at us today and what will you see?  You'll see proven capabilities and innovative methodologies for qualitative research that provide new ways of looking at the Japanese market and understanding the Japanese mind.  Everything customized and centric to each client's specific needs - not just to make you more competitive, but to put you a step ahead of your competition.

American owned and operated, we are the only market research company in Japan that specializes in providing both consumer-level and industry-level qualitative research services, with a special expertise in consumer financial products, luxury branded goods, healthcare and pharmaceuticals and IT (including e-commerce and website usability).