Japan's Progressive Qualitative Market Research Facilities

Japan's Progressive Qualitative Market Research Specialists

It wasn't easy establishing a new kind of market research company in Japan. But we listened to our prospective clients, we studied our competitors, we took a long look at the way things were being done, and the way things could be done better. That was 20 years ago.

Take a look at us today and what will you see? You'll see proven capabilities and innovative methodologies for qualitative research that provide new ways of looking at the Japanese market and understanding the Japanese mind. Everything customized and centric to each client's specific needs - not just to make you more competitive, but to put you a step ahead of your competition.

American owned and operated, we are the only market research company in Japan that specializes in providing both consumer-level and industry-level qualitative research services, with a special expertise in consumer financial products, luxury branded goods, healthcare and pharmaceuticals and IT (including e-commerce and website usability).

Message From Debbie Howard

I'm Debbie Howard, president of JMRN. Thank you for visiting our website.

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Innovation Workshops

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News

6/4/2009
Women important not only in the workplace, but also as consumers
In past columns, I’ve written about the changing gender roles in Japan, the importance of incorporating women in the workplace, and even the statistically-proven positive effect of all this in improving Japan’s flat birthrate.

2/3/2009
Amidst the gloom, some rays of light
Everywhere we turn these days, there seems to be some bit of bad news. But not all companies are suffering, and in fact, there are some interesting “winners” emerging in these challenging times.

26/1/2009
Taking stock and moving forward in the New Year
The New Year offers us a clean slate, and as such, it is an excellent opportunity to take stock and re-assess utilization of available resources. Of course this year, the need to do so is even greater than usual.

15/12/2008
Even on bad day, Japanese market continues to offer promise
As we approach the end of the year with a frightening global financial mood and both Japan and U.S. officially “in recession,” it’s a good time to take a step back and recall just how strong a market opportunity Japan continues to offer.